Author Archives: Elisa Choy

Raising the Data Bar… One Byte at a Time

It’s a telltale sign: people + talking + learning + alcohol = a crowded bar and a great concept. Not that any of us were going to be heavily opposed to the idea given the lack of events such as this during the pandemic: but when you put Elisa Choy — an economist and data […]

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We Are On The Precipice of a Revolution

Yesterday’s International Women’s Day marked the celebration of women’s contributions to work, life and culture in many countries throughout the world. Here in Australia, we also celebrated this achievement. But the 2021 theme #ChooseToChallenge is particularly poignant for us. Over the past week, global news outlets such as CNN and the BBC have reported on the woeful […]

PART #3 PREDICTION: The Last Mile to Victory: NEVADA

We have updated our analysis and present our final view. This is a nail biter. Down to the wire. The only certainty we have now is the Polls got it so wrong. Again, and again, and again. Polls Kill Democracy I will do a separate write up in the coming week on Polls and WHY […]

PART #2 PREDICTION: Will TRUMP win in 2020?

We are finally here. Election Day. What does big data and Aunty AI have to say about the US Presidential Election 2020? Will Trump win a second term? For the precursor to this story to date, here is my previous prediction which sets out our methodology. So, are the polls right in saying that “Biden is in […]

PART #1 PREDICTION – TRUMP 2020: Will he win based on AI?

The burning question on everyone’s lips is “Will Trump win the 2020 US election?” Over the last 6 weeks, I’ve been analysing petabytes of the world’s online content with the power of AI to uncover this story of who is going to play the pivotal role of leader of the free world. This one hasn’t […]

ELISA CHOY

Creating your own blue ocean with data

Data-driven decisions can empower CFOs to reimagine the future. By Nina Hendy. “Data-driven insights are like gold, they give you the power and confidence to make decisions and a seat at the table and make decisions with confidence, and you don’t need 20 30 years of experience to earn that trust,” Companies must banish surveys […]

40% Drop In Big 4 Banks’ Share Price, Are They Listening To What The Market Is Saying?

I was sitting in front of the computer on 10am Saturday, trying to open up a new bank account online with one of the Big 4 Banks. It was the first 25 degree day for Sydney after many weeks of grizzly winter weather. I wanted to be at the beach, like all of Sydney was […]

COVID-19 has inflated parts of the economy. Which parts?

JobKeeper injected $102bn …where has this money gone? Over two-thirds has been spent not saved (ABS). I have data on where spending has gone… Tens of thousands have been injecting it into their health and wellness regime: Injecting it into their LIPS. According to a major national cosmetic beauty brand, “since COVID, injectables have grown […]

It’s Time: Virgin & Qantas to Reimagine Air Travel with AI

Ask the market what the future of air travel needs to be using the world’s online market data. Bain Capital, a private equity firm affiliated with a global Tier 1 management consulting firm, was announced as the winning bidder for the acquisition of Virgin Australia, Australia’s 2nd largest airline. Qantas just announced 6000 jobs lost […]

Do I Have Your Attention?

In today’s economy, the currency of power is not attention–it’s engagement. American economist and political scientist, Herbert Simon, was ahead of his time. In the early 1970s, he realized that information would no longer be a scarce resource in an era of media saturation. Instead, people’s attention would be in demand. It doesn’t matter whether […]

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