DATA IS CONFIDENCE

Our guiding principle is that change is nothing to fear, if guided by quality data insights.

The petabytes of online, open-sourced content that we analyse enables our clients to execute confident decision making and determine relevant business strategies.

Many of the tools that government and business have traditionally used to navigate change and understand disruption – surveys, polls and focus groups – are no longer relevant. Sourcing accurate market research and developing relevant business strategies has become challenging – but it’s not impossible.

Our data science approach is unbiased and systematic, as we accurately measure sentiment to help leaders understand the key drivers that motivate market trends and behavioural change. This method uncovers the content patterns that drive engagement and action – which inform business strategy such as marketing, product innovation, community engagement and policy development.

Our market research takes the guesswork out of predicting the future because it’s backed by big data and proven AI technology. We analyse real-time content patterns across all industries, stakeholders, national markets and languages.

Our unique and actionable insights enable you to focus on key market opportunities, mitigate risk and stay ahead of your competitors.

Predicting the Australian Federal Election 2022

Watch Elisa Choy live on Channel 7 News Breakfast with David Koch

ACCESS THE WORLD’S
LARGEST DATASET OF ONLINE CONTENT

Predict Market Trends

  1. Validate opinions and assumptions
  2. Spot opportunities
  3. Avoid icebergs
  4. Stay ahead of competition

Brand Test

  1. Test your brand engagement
  2. Measure emotional drivers
  3. Assess competitor brands
  4. Measure engagement over time

Strategic Implementation

  1. Take insight to action
  2. Achieve tangible outcomes
  3. Measure success and failure
  4. Systemise strategic decisions

PAST PROJECTS

ECONOMIC
MIGRATION TO AUSTRALIA
WHO CARES & WHY?

What do key nations feel about Australia on racism, education, investment and more…

BRAND
REALITY TV
WHAT DO AUDIENCES WANT?

What are the key ingredients to market mainstream reality TV entertainment in Australia?

PREDICTIONS
CLIMATE CHANGE
RISE OF YOUTH VOICE

We picked up strong sentiment in the young generation 15 months before the rise of Greta Thunberg leading the global voice.

INDUSTRY
FUTURE OF RECRUITMENT
(post Covid)

We uncovered what the market wants in work, leaders and recruitment.

BRAND
BRAND HEALTH
ASSESSMENT

Was there brand equity in MasterChef Australia after 10 years on Australian TV?

PREDICTIONS
GLOBAL WELLNESS 2021
post Covid

What are the Top 10 trends that will change food, travel, health, healing and more.

PREDICTIONS
GLOBAL SOCIETY
TOP 12 TRENDS 2021

We tested top Futurists opinions on misogyny, white supremacy and more…

PREDICTIONS
US PRESIDENTIAL ELECTION 2020
Better than polls

We predicted 7 out of 9 Battleground States correct over the 6 weeks leading to Biden’s win.

PREDICTION
REALITY TV COMPETITIONS
WHO WILL WIN?

We predicted the winners in 2019 and 2020 – faster and more accurate than Facebook.

Working with Maven

Art + Science in action

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FREQUENTLY ASKED QUESTIONS

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We analyse petabytes of open-source online data that includes websites, blogs, and social media outside firewalls (that’s a heck of a lot!). We source this data through the world’s leading and credible sources of unstructured online data.

We are the only strategic brand agency in Australia to have access to the earth.AI platform, which applies advanced analytics in the form of machine learning – specifically natural language processing, overlaid with cognitive science, neural networks and computational linguistics. Founded in 2012, earth.AI is a well established platform used in other markets by leading brands all around the world.

Maven Data brings a host of strategic expertise to market research. We are strategy first, data second, which make us effective uncovering the data story to drive clear strategic decisions. We’re qualified and experienced in economics, finance, marketing, strategy, and data analytics. We like to think that we humanise data to take the guessing game out of predicting the future.

We use the world as your sample. We use AI to analyse emotions. Our insights are unbiased and predictive. We are faster, cheaper, better. Our methods are superior for strategic insights. Our results speak for themselves.

Social media is a bubble in the universe of bubbles. There is a silent majority that don’t participate in social media. Social metrics are not unbiased or predictive. Our research includes social media data and we observe engagement in user’s natural environment (ie. when they engage with content in the privacy of their own screens). So our methods are more comprehensive and unbiased.

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