The Mavens

We work collaboratively with organisations and industry experts

Bridging art and science, connecting people with technology.

Our Values are F.I.T.

Fun • Integrity • Transparency

ecnomist predictions market research

Elisa Choy
Founder & Managing Director

Elisa is an economist and data strategist with more than 20 years’ experience in turning data into decisions in business strategy and growth. Her background in investment banking, corporate consulting, marketing, advanced analytics and retail provides her clients with uniquely tailored solutions. She simplifies business problems and finds efficient pathways to achieve strategic and commercial outcomes.

Her guiding principle – that change is nothing to fear, if guided by quality data insights – has informed her work with many clients, particularly Australian governments, academia, ASX10 companies and SMEs including Australia’s iconic brands such as Woolworths, Caltex and Seven West Media. 

With a magic eye for data, Elisa is the Data Whisperer – a powerhouse speaker who elegantly translates big data and AI into engaging, thought-provoking insights into human behaviour, society, culture and business. 

She holds a Bachelor of Economics (Econometrics), Bachelor of Commerce (Accounting & Finance) and Postgraduate Honours in Finance from the University of Queensland.


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A leading Australian business executive, Christine Christian is highly regarded in the marketplace and is the perfect complement to the strengths and ambitions of the Maven Data team.

Christine yields more than 35 years of experience in financial services, investment, private equity, credit risk and digital media, as well as executive and advisory roles in Australia, China, US and India.


Having significant success building businesses and maximising shareholder returns, Christine is currently Deputy Chairman and Director of FlexiGroup Limited, Non-Executive Director of MaxCap Group, Non-Executive Director of Credit Clear Limited and Non-Executive Director of Lonsec. She is Deputy President and board member of the State Library of Victoria and a member of the La Trobe University Council.


In 2020, Christine was appointed Officer of the Order of Australia for distinguished services to the financial and investment sectors, to women in business, and through support for emerging entrepreneurs.

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Cass O’Connor, a corporate advisor and proud member of the Maven Data advisory board, yields broad experience in M&A, private equity, capital markets and corporate restructures.

An experienced Chair and Non-Executive Director across ASX Listed, private, State and Federal Government entities, Cass is passionate about translating business models and lessons from one industry into others, where appropriate.

Cass has a long advisory career with both bulge bracket and boutique firms, including Bain & Company, Deutsche Bank, Turnbull & Partners, Goldman Sachs (Australia) LLC, Carnegie Wylie & Company and her own advisory outfit. She is an early investor in multi-award winning independent film and television producer Goalpost Pictures, media data analysis firm Standard Media Index, influencer and branded content platform TRIBE and others from which she has had successful exits. In addition to these and her advisory business, Cass is Chair of Carriageworks, TRIBE and disability services platform Karista, and is a non-executive director of ASX-listed Prime Media Group and some private entities. 

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Janine joins the Maven Data advisory board, bringing her well-regarded experience as a networking, collaboration and leadership expert. 

Janine is passionate about unleashing the brilliance in people to achieve extraordinary results through collaboration, connection and influential leadership. With an incredible and inspirational career as an international brand management specialist and entrepreneur, Janine is also a trusted advisor, and experienced and results-driven business woman. One of Australia’s leading experts on networking, collaboration and leadership, she helps businesses deliver inspiration, a way forward, and a cohesive approach to create extraordinary results.


Janine is a globally sought after speaker and best-selling author of Its Who You – how a network of 12 key people can fast-track your success, Be Brilliant – how to lead a life of influence and From Me To We – why collaboration will future proof business, leaders and personal success.

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An accomplished CEO, consultant, coach and advisor, Rebecca Tos is a data native at heart who firmly believes all decisions can be data-led. 

Rebecca has proven this approach to accelerated growth in her executive and business career. For more than 20 years, Rebecca has purposely gathered experience in executive leadership roles and all aspects of business, marketing, data and tech spanning almost every industry sector. She coaches founders, business owners and leaders to find and fulfil their potential, believing that purpose is above all else and to always start with this foundational element.


She also loves economics and prefers to be shaping the market rather than following it: relevancy is where businesses thrive and to do this, you must understand data. A self-confessed nerd who loved maths at school, Rebecca has not lost sight of her dream to be a Ballerina one day.

Strategy and Analytics Team

Jacqueline Nagle

Jacqueline Nagle has forged a successful career dependent on redefinition, evolution & left of centre thinking and has worked as trusted advisor to executives in order to strengthen strategy, positioning and communications.

Jacqueline is an expert enterprise agreement negotiator with 100% success rate with experience in recruitment, labour hire, mining services, industrial relations, construction, events & advisory. Her training has been delivered to some of Australia’s major corporate brands and she is a Certified Speaking Professional.

Her approach to strategy creation, mentoring & education drives a truly collaborative approach anchored by unlocking a genuine love in people for what they do, fostering great curiosity, & layering it up with commercial savvy. In all of Jacqueline’s work the frameworks are strong, but the real world experience & ability to tailor approaches & drive individual results for all involved is unbeatable. For more information about Jacqueline, visit her website or LinkedIn profile.

Howard Gu
Analytics Consultant

Howard brings data and analytics consulting support to Maven Data, specialising in banking data, advanced analytics techniques, and process automation.

Howard is co-founder of EdgeRed and has delivered innovative data and analytics solutions to leading Australian businesses such as Woolworths, Westpac, Superloop and the AFL.

Howard specialises in banking data, advanced analytics techniques, and process automation. Formerly a Senior Consultant at Quantium and Analytics Consultant at HoustonKemp, he has worked with some of Australia’s largest datasets, including credit card transactions, retail and loyalty data, telco location data and vehicle/mobile GPS probes.

Howard holds a Bachelor of Commerce (BCom), Actuarial Science and Finance (Actuarial Co-Op Scholar) from the University of NSW.

Monica Ly
Analytics Consultant

Monica brings analytics and strategy consulting support to Maven Data, specialising in customer analytics, data governance, visualisation, enrichment and data linkage. 

Monica is co-founder of EdgeRed and has worked some of Australia’s largest companies, including Woolworths, BT Financial Group, Compass Group Australia and Telstra.
Monica was a former Insights Manager at Macquarie Bank (BFS) and a Data Scientist / Analytics Lead at Quantium and Equifax. She has led many complex analytics projects and has an eye for turning raw disparate datasets into valuable commercial assets.
Monica is passionate about unlocking the value of data to drive innovation to businesses and consumers. Aside from working with data, Monica owns and manages a Chinese restaurant (of course she does).
Monica holds a Bachelor of Mathematics and Finance (University of Wollongong)

Marketing and Business Team

Aimee Sics

An experienced professional with solid experience in the publishing industry, Aimee joins Maven Data as the in-house copywriter and editor.



Naturally creative, Aimee is also an administrative superhero who will keep everyone on the right track – including herself. She is meticulously organised and detail-oriented and keeps her eyes on the big picture, making sound judgements about priorities whenever necessary.
Aimee possesses solid writing and editing ability and is capable of delivering engaging, creative and accurate copy quickly, having learnt the ropes at Macleay College whilst undertaking a Diploma of Book Editing & Publishing. Previously, Aimee has written for Concrete Playground, The Metropolist, Women’s Health, BeanScene Mag and The Londonist.

Design Director

Christie is an accomplished Art and Design Director working across the entire design process for everything social, online and print. Christie is the design expert from early stage research and ideation, through to implementation and iteration.

With a Diploma in Graphic Design and Photo Imaging, Christie is inspired by travel, hospitality, the arts and fashion. Having worked in Sydney, London and New York across various creative roles, she is proud to have contributed to several career highlights, including hosting iconic broadcaster and Proms ambassador Sir David Attenborough at the Royal Albert Hall in London.
Christie also currently holds a position as Art Director for Medium Rare Content Agency, working with globally recognised brands such as BankSA, Qantas, Officeworks and Amex. She loves seeing a creative project from concept to completion and when collaborating on creative projects, Christie aims to bring a holistic approach to her design method.

Amelia Phelan
Social Media Coordinator

Amelia is chief of all things social

Our marketing coordinator ensures that not only our social accounts look, sound, and breathe Maven Data, but get people to byte into the Maven world and come back for more.

Amelia comes to the Maven team relishing the creative freedom it gives her, as well as the flexibility of the position.

When Amelia isn’t working on the next savvy-social post, you’ll catch her doing pirouettes and dancing to her favourite beats down at her local dance studio.
She is all about social at work and in life.
Oh, and did we mention she’s in the middle of completing a Bachelor of Business, majoring in marketing?
We’re not sure when this girl comes up for air.

Jason Loobun
Graphic Designer

With more than 20 years design experience in his back pocket, and a Bachelor in Graphic Design and an Associate Diploma in Commercial Art, Jason is a hard working and talented graphic designer – to say the least.

Dedicated in helping his clients create, conceptualize and execute their vision, Jason currently works full-time as an in-house Senior Graphic Designer at Epicentre Trading PTY LTD, and is also the founder and owner of his freelance business JLB Design.
Jason worked with Elisa on the design of the Maven Logo, and continues to give design support with any digital, design and marketing material that is required.

Rebecca Taylor

Leadership Visibility coach and Founder of Rebecca Taylor Photography, Rebecca brings her expertise in brand strategy, personal branding and communication design to Maven Data as the official branding photographer.

Rebecca holds a Communications degree in Theatre & Media and a Masters degree in Communication Design and before starting her branding photography business she worked for global brand design studio R-Co and digital agency TKM9.

Now the creative director and lead branding photographer of Rebecca Taylor Photography, Rebecca’s photography clients range from CEO’s of large organisations to global thought leaders, high level success coaches, visionary entrepreneurs, media personalities and celebrities. Rebecca is on a mission to empower visionary business leaders to show up boldly in the spotlight so that they can attract abundance in every aspect of their lives, and her work has transformed the way that hundreds of women and men see themselves and gifted them with the confidence and visibility tools to show up and shine as an inspirational leader.

Alicia Lansdown

Alicia is a videographer, photographer and marketer at Maven Data bringing the story of data to life on film. Alicia brings together over a decade of experience working in web technology, marketing, photography and videography. 

Alicia brings together over a decade of experience working in web technology, marketing, photography and videography to help organisations grow their business through storytelling visuals that helps build credibility and strengthen brand identity. She helps brands stand out in the crowd.


Alicia is founder of Botanical Content that works with start-ups and organisations to bring their business to life through storytelling videography. 


She has taken photos for some of Australia’s largest organisations including Optus, Telstra, IBM, ANZ, Samsung, Georgio Armani, Swarovski, UNSW, and Local Government NSW.

Kylee Trevitt

Kylee comes to Maven Data with over 20 years experience in the legal industry, and delivers sharp legal advice with commercial pragmatism. Her sharp wit is as sharp as her legal advice.



Establishing Kylee Trevitt Legal in 2017, Kylee is valued by her clients for her ability to communicate complex legal issues clearly and effectively.Kylee’s advice is business focused and she is well regarded for her ability to achieve great outcomes for her clients.In recognition of the excellent service and advice she provides to her clients, Kylee was nominated for the 2017 Telstra Business Woman of the Year Award.

Louise Taylor
Neurostrategist & Sales Mindset Advisor

Louise has helped Elisa to transition from a corporate role into business, and to define and curate what the Maven brand and business is about, by providing commercial tools and strategies for it to grow rapidly.



With a Master in Neuro-Linguistics and Leadership, Louise’s work is a unique methodology based on 25 years of commercial and coaching experience, wisdom, and practical actions and is delivered with Neuro-flow™ a commercial and emotional, holistic methodology of coaching for rapid outcomes. Highly skilled across public speaking, executive and life coaching, leadership development, marketing strategy and strategic planning, Louise helps Elisa to stay aligned with her internal motivation,commercial vision and deeper dreams, and is always ready for a singalong at any given moment. Visit Louise’s website for more information.


Norah brings a spiritual and business lens to understand all of Maven Data and Elisa. Norah provides a conscious lens and pragmatic advice on events, reactions, perceptions, and challenges. Norah is a mentor who offers perspective and encouragement.

Born in Canada, Norah chased the sun and ended up in Brisbane and worked in sales and management across a variety of industries, including international telecommunications. This taught Norah a lot about growth, protocols, priorities and stress, leading her to ultimately step away from the corporate life and run a boutique homestay company that placed international students with Australian families. It was there she learnt the value of a good working culture.

Norah’s role is to help recognise the blind spots and highlight any limiting beliefs. This may involve being the ‘sanity check’ for day-to-day problems or the sounding board for new ideas. She ‘holds hands’ to help create a new path.

Ben Wong

Ben comes to Maven Data as a highly experienced tax and business professional, with more than 11 years experience in tax technical roles.


Holding a Bachelor of Commerce from the University of Sydney, Ben is also a qualified Chartered Accountant, a Chartered Tax Advisor, and has also attained a Graduate Diploma in Taxation Law from The University of Sydney.
In 2017, Ben opened Precise Tax Solutions, a boutique Chartered Accounting firm specialising in accounting, tax and bookkeeping services for small businesses and individuals. With a wealth of knowledge across accounting, tax advisory, mergers & acquisitions, financial analysis and reporting, Ben’s proficiency is a welcome addition to Maven Data.