According to The Global Wellness Institute, wellness is a rapidly growing market that is worth a whopping USD $4.5 trillion dollars (note: this estimate was prior to COVID).
The global wellness industry, as we proved in this report, is deeply relevant and will change the world in travel, health, food, beauty, lifestyle and more. Wellness is not just having a moment — it is a mega trend here to stay.
What did Maven Data do?
We tested 200 trends from the world’s top industry organisation in Global Wellness, to highlight the leading topics, concerns and desires that will direct product and service trends in six crucial areas. By testing trends against big data and AI, we uncovered 10 Transformational trends that will shape global wellness markets in 2021.
When COVID-19 stopped the world in its tracks, we reassessed the market with a focus on how wellness travel had evolved.
The outcome?
In each industry, we uncovered Transformational Narratives that are intensely engaging, dynamic and fast-changing. Which means… opportunity to participate in these trends and be part of changing the world of wellness. Where are the gaps? What are consumers most interested in? How does travel tie into this wellness trend? Who are the powerful influencers in this industry?
As we said, wellness is a mega trend here to stay…so to find out how you can participate in these wellness themes and incorporate them into your strategy, product and messaging, click here to purchase the report.