In August 2020, Maven Data analysed the top 16 trends as predicted by leading Futurists in Australia to understand which topics deeply matter to Australians and why.
So what did Maven Data do?
Using expert insights from the leading Futurists, combined with the leading big data and machine learning expertise of Significance Systems and Maven Data, we processed and analysed petabytes of unstructured open source online content from websites, social and blogs.
From this, we revealed what market opportunities this can offer brands and industry in 2021: what are the future risks, potential disruptors? What are the governing challenges in these turbulent times? How can you capitalise on the opportunities that will inevitably emerge?
The outcome?
The purpose of this study was to uncover opportunities for boards and c-suites to connect with and take innovative action. It also encourages conversations on a post-COVID recovery, including how to respond, how to position messages and themes, and brings clarity, focus, and confidence when making key strategic decisions in the market in 2021.