And, brand desire is critical in order to turn the attention paid for through marketing, PR and advertising, into meaningful engagement.
When your brand can find narratives with deep engagement, you can uncover vital strategic opportunities to align with these ideas and engage people who share their values or interest.
By authentically connecting with core wellness themes, brands can grow their market share and engage their market strategically and at a deeper level.
This first-of-its-kind research, which was conducted just prior to COVID-19 changing the landscape of many industries, reveals a playbook to help brands quickly capture consumer desire and re-enter the post COVID-19 world ready to lead the market.