Climate Change is a globally evolving conversation. Everyone can play a meaningful role in shaping how we each play our part in addressing this global challenge.
An ASX-listed Australian company wants to deeply understand Climate Change from a truly, comprehensive and innovative market perspective using Maven Data.
The first step was to listen to the market, from the perspective of all its stakeholders and understand the issues that really mattered – unbiased and outside their media bubble.
Key questions asked of the market:
- What are the deepest and most important issues in Climate Change?
- How does the market feel about Climate Change and why?
- Who are media voices of power and influence?
So what did Maven Data do?
We are testing and watching key narratives in Climate Change in their key markets to monitor market sentiment and why.
The outcome
To provide clear strategic recommendations into areas of focus for the coming year within the conversation of Climate Change.