Isolation has been a gift. We have been gifted the time and headspace to stop, get off the rat wheel, and assess everything – what has worked, what hasn’t, and start thinking about how we want to RE-IMAGINE ourselves, our brands and our businesses. How do we WANT to re-emerge post-covid? The world has changed […]
Understand how AI Research can help you navigate the Covid19 crisis.
6 months ago, AI picked up the intense anger felt towards George Calombaris. Now, it seems, these emotions have driven action, forcing his restaurants to close. Last year we were doing some research surrounding the soon-to-be former MasterChef Australia judges. We used AI to measure what Australia thought of Matt, George and Gary, and also […]
At AFTRS RE:FRAME 2019, Maven Data Founder and Data Whisperer, Elisa Choy, gave Australia’s leading content creators a taste of what the future of film, television and content could look like if they open their creativity to the possibilities of data. Big data holds the answers to what audiences truly want. Elisa Choy The future […]
In today’s Attention Economy, the currency of power is not Attention, it’s Engagement. With 7.4 billion people on Earth, and 1.3 billion in the developed world overloaded by information, how do you capture attention when there’s so much noise? It doesn’t matter whether you’re a start-up, or an enterprise, entertainer, or politician—it seems anyone seeking […]
For the past week, I think we’ve all been shaking our heads wondering how it is that someone with the profile and resources of Prince Andrew not only got his interview so wrong, but isn’t aware that we no longer live in a world where the vile abuses of young women will be tolerated—that includes […]
It was 8.15pm Sunday 7 July 2019 and The Voice Grand Finale was broadcasting live on TV. I had my favourite finalist and submitted my 6 votes online. I was one of hundreds of thousands of consumers of live music entertainment who participated in this ‘survey’. It could have been considered a massive real time […]
Are you ready?